Paravel Web Design

     Paravel is a web design and branding agency comprised of three men- Reagan Ray, Trent Walton, and Dave Rupert. They all contribute to the web projects in their own ways, but it seems that Reagan Ray is the graphic designer of the websites, judging by his individual portfolio site where he displays a lot of his branding designs. I was attracted to the "handmade" feel to his artwork, especially on the first page of the Paravel website because I intended to have the same effect for the homepage of my own website.

Home Page of Paravel

    

      Within the site is a portfolio of different sites that the team has worked to create. The layout of the site is very simple, using black and white rollover images in a grid layout to organize their works. After clicking on their images, you are taken to a new page where they have a large image capturing the design of their sites. 

      Below the main image, the page is divided into several small sections by a simple gray line. Each section contains small captures of aspects of the sites they create, and then simply describe the process of their designs. Their images are very clean, but they add in elements of "homemade" which is most likely Ray's doing. 

       They create responsive web sites, which are supposed to be very easy to use and available to resize on several different technological appliances, so they make good use of Div Tags, as opposed to AP Div Tags, which is a good choice in a time where smartphones and tablets are becoming more popular in use. Their simple and sleek web layout is attractive, easy to read, and easy to negotiate. 

      I hope to design a website with a similar design. For my homepage, I have an image with a homemade feel, like theirs, comprised of rollover images that will take the viewer to a new page elaborating on each section of the site. Below that, I hope to take inspiration from their site and create small sections in which I take sections of my art pieces as visual representations of each section of my writing. I will be more cautious about the size of my font, however. I think that the font size of Paravel is obnoxiously large, and distracts from the display of their work.